Areas with good conditions for establishment and investment
The Borås region has a unique position in Sweden in entrepreneurship and business development. There are already well-established e-commerce and logistics companies here, along with exciting start-ups, universities and research. Here you get all the conditions for investing and establishing your business. Read more about the areas where the Borås region is particularly strong.
Information, communication & technology (ITC)
The Borås region has historically had a large presence of companies in the ICT industries (Information, communication and technology). Without these, the textile industry would not have been able to flourish. Today, there is great expertise in embedded systems, infrastructure & cloud services, mobile technology, logistics and transportation.
From mail order to e-commerce. Today, 4 500 companies in advanced commerce operate in the Borås region. Many of them work with digital trade solutions. It is home to the largest concentration of textile companies in northern Europe, with 54% of all textiles coming to the Nordic region passing through the Borås region. In 2016, Borås was named Sweden's best e-commerce municipality in Ehandel.se's e-commerce index. The index compares how much turnover and profit, how many employees and how many stores e-commerce accounts for compared to population size in Sweden's 40 largest municipalities.
Tomorrow's skills are already in place. The University of Borås has already started up e-commerce courses at master's level, with a focus on digital commerce development. The university also has a professor with a research focus in the area. SIIR (Swedish Institute for Innovative Retailing) offers research resources and a unique research environment in the form of Handelslabbet, to retail companies and the surrounding community to contribute to innovative and sustainable trade.
Testbeds in the Borås region
There are several test beds in the Borås region. Rise, Hällered, AstaZero, Awitar and Test Center Autoliv operate in the region and help the automotive industry, among others, to develop the technology of the future.
RISE (Research Institutes of Sweden) is an independent, state-owned research institute that offers unique expertise and around 100 test and demonstration environments for future-proof technologies, products and services. In international collaboration with companies, academia and the public sector, RISE contributes to a competitive business community and a sustainable society. A total of 2,300 employees drive and support all types of innovation processes.
"Awitar, together with the AstaZero test facility and our upcoming test bed for electromobility, means that RISE is well equipped to be a strong innovation partner for the Swedish automotive industry also in the future."
Increasingly complex vehicles with radar, cameras and sensors are rolling on our roads. Interference testing of vehicle electronics is becoming increasingly important and is a prerequisite for the transition to the autonomous vehicles of the future, which must be able to communicate wirelessly with each other. AWITAR (Automotive Wireless Test and Research Facility) is RISE's new world-leading test and development facility for wireless communication systems and EMC for, for example, autonomous vehicles and active safety systems. The facility has been developed in close collaboration between RISE and the Swedish automotive industry. AWITAR is characterized by high flexibility with the capacity to test both passenger cars and heavy vehicles up to 70 tons.
At Volvo's facility in Hällered, there are a total of 15 different test tracks where they test everything that a Volvo car can face. Off-road conditions and road driving with different types of demanding surfaces. Here, 75 well-trained and experienced test drivers work at the facility, together with staff in workshops and service stations.
The world's first full-scale test environment for the development of future road safety can be found just outside Borås. Astazero is an open, international platform for all stakeholders such as vehicle manufacturers, suppliers, authorities, road agents, universities and technical institutes and colleges. At the facility, unique environments have been created for testing all possible scenarios in research, development and certification of future road safety systems.
An accredited laboratory within the Autoliv Group, with a high level of expertise and long experience in providing testing services of an international nature, particularly to the automotive industry. It performs simulation, design and testing to support the evaluation of products and components. It also develops cost-effective test methods, designs and manufactures test equipment and fixtures. The workshop also handles the manufacture of prototypes in small quantities.
Vehicle safety & autonomous systems
The Borås region and western Sweden form a cluster for companies that drive the automotive industry forward. Here you will find world-leading test beds, vehicle manufacturers, suppliers, research and universities that together create the vehicles of tomorrow. Test beds such as Rise, Hällered, AstaZero, Awitar and Test Center Autoliv operate in the region and help the automotive industry to develop the technology of the future.
Our areas of strength - from automotive to fashion
In the Borås region, some industries have grown particularly strong. There is a world-class manufacturing industry, expertise in e-commerce and logistics, unique test beds for the automotive industry, and a textile industry with absolute excellence in circular design, textiles and fashion.

textile
The Borås region is Europe's absolute spearhead in circular design, textiles, fashion with Science Park Borås, Textile Fashion Center and the Swedish School of Textiles.

Automotive
The Borås region has a long history in the automotive industry and is home to several world-leading companies and suppliers with unique test beds for future vehicle safety.

Manufacturing industry
The Borås region is home to specialists in metal and plastic manufacturing, toolmaking and subcontractors to the automotive industry. Here, you as a company operate side by side with a world-class manufacturing industry.

Trade and logistics
The Borås region has long experience of trade, which has now developed into expertise in e-commerce and logistics. Virtually all well-known logistics companies are represented here.
Living and working in the Borås region
Our different municipalities are unique in their own right, whether you're looking for speed and excitement or the calming surroundings of nature. The Borås region is close to everything and can take you out into the world in less than an hour via Landvetter Airport.